Privacy policy
1) Introduction and contact details of the data controller
1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information on how we handle your personal data when you use our website. Personal data refers to any data that can be used to identify you personally.
1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is SKATE & Media GmbH, Paracelsusweg 7, 30655 Hanover, Germany, Tel.: +49 (0) 177 - 2132621, email: info@skate-media.com. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When you use our website purely for information purposes – that is, if you do not register or otherwise provide us with information – we only collect data that your browser transmits to the website server (so-called ‘server log files’). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website you have visited
- Date and time of access
- Amount of data sent in bytes
- Source/link from which you accessed the page
- Browser used
- Operating system used
- IP address used (where applicable: in anonymised form)
Processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. We do, however, reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the data controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string ‘https://’ and the padlock icon in your browser address bar.
3) Hosting & Content Delivery Network
3.1 Amazon Web Services
We use the system provided by the following provider to host our website and display its content: AWS EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg
Data may also be transferred to: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
3.2 Shopify
We use the system provided by the following provider to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland (‘Shopify’)
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
In the case of data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision issued by the European Commission.
3.3 Cloudflare
We use a content delivery network provided by the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
4) Cookies
To make your visit to our website more engaging and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called ‘session cookies’), whilst others remain on your device for longer and enable page settings to be saved (so-called ‘persistent cookies’). In the latter case, you can find the storage period in the overview of your web browser’s cookie settings.
Where personal data is processed via individual cookies used by us, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, in accordance with Article 6(1)(a) of the GDPR where consent has been given, or in accordance with Article 6( 1(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective browsing experience.
You can configure your browser so that you are informed when cookies are set and can decide on a case-by-case basis whether to accept them, or you can block the acceptance of cookies in specific cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contacting us
5.1 WhatsApp Business
You have the option to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called ‘Business version’ of WhatsApp.
If you contact us via WhatsApp in connection with a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use on WhatsApp and – if provided – your first name and surname in accordance with Article 6(1)(b) GDPR to process and respond to your enquiry. On the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can link your enquiry to a specific transaction.
If you use our WhatsApp contact for general enquiries (such as regarding our range of services, availability or our website), we will store and use the mobile phone number you use on WhatsApp and – if provided – your first name and surname in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest in providing the requested information efficiently and promptly.
Your data will only ever be used to respond to your enquiry via WhatsApp. It will not be passed on to third parties.
Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server operated by the parent company, Meta Platforms Inc., in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact details of those users who have actually contacted us via WhatsApp.
This ensures that any person whose WhatsAppcontact details are stored in our address book has, upon first using the app on their device, consented to the transfer of their WhatsApp telephone number from the address books of their chat contacts in accordance with Article 6(1)(a) of the GDPR by accepting the WhatsApp Terms of Service. The transfer of data relating to users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For information on the purpose and scope of data collection, as well as the further processing and use of data by WhatsApp, and your rights in this regard and the settings available to protect your privacy, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have entered into a data processing agreement with the provider which protects the data of our website visitors and prohibits disclosure to third parties.
As part of the processing described above, data may be transferred to servers operated by Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
5.2 When you contact us (e.g. via the contact form or by email), personal data is processed – solely for the purpose of handling and responding to your enquiry and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your enquiry in accordance with Article 6(1)(f) of the GDPR. If your enquiry is aimed at entering into a contract, the additional legal basis for the processing is Article 6(1)(b) of the GDPR. Your data will be deleted once it is clear from the circumstances that the matter in question has been conclusively resolved, provided that there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary where you provide it to us when opening a customer account. You can see which data is required to open an account in the input fields of the relevant form on our website.
You may delete your customer account at any time by sending a message to the above-mentioned address of the data controller. Once your customer account has been deleted, your data will be deleted provided that all contracts concluded in connection with it have been fully settled, there are no statutory retention periods preventing this, and we no longer have a legitimate interest in continuing to store the data.
7) Use of customer data for direct marketing
7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will send you regular updates on our offers. The only mandatory information required to receive the newsletter is your email address. Providing any further data is voluntary and is used to address you personally. We use the so-called ‘double opt-in’ procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the purpose for which it was collected.
You may unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named at the beginning. Once you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 Shopify Email
Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when subscribing to the newsletter to this provider in accordance with Article 6(1)(f) of the GDPR, so that they can handle the dispatch of the newsletter on our behalf.
Subject to your express consent in accordance with Article 6(1)(a) of the GDPR, the provider also carries out a statistical analysis of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but is not combined with other data sets.
You may withdraw your consent to newsletter tracking at any time with effect for the future.
We have entered into a data processing agreement with the provider which protects the data of our website visitors and prohibits its disclosure to third parties.
In the case of data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision issued by the European Commission.
7.3 SMS marketing
On our website, you have the option to sign up to receive SMS notifications about current offers, promotions and information regarding orders you have placed.
Your mobile phone number is required to receive SMS notifications. The provision of any further data is voluntary and is used to address you personally.
For the sending of SMS messages, we use the so-called ‘double opt-in’procedure, which ensures that promotional SMS messages are only sent to you once you have expressly confirmed your consent to receive them by clicking on a verification link sent to the mobile number you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. When you register for SMS messages, the date and time of registration are also stored so that any potential misuse of your mobile number can be traced at a later date. The data collected during registration is used exclusively for the purpose of sending you advertising messages via SMS.
You may unsubscribe from the SMS service at any time by sending a message to the data controller named above, thereby withdrawing your consent with effect for the future. Once you have unsubscribed, your mobile number will be deleted from the mailing list immediately, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
7.4 Product availability notifications by email
For items that are temporarily out of stock, you can sign up to receive email stock availability notifications. In this case, we will send you a one-off email message regarding the availability of the item you have selected. The only mandatory information required to receive this notification is your email address. The provision of any further data is voluntary and may be used to address you personally. We use the so-called ‘double opt-in’ procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for the purpose for which it was collected.
You may unsubscribe from the availability notifications at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
7.5 Shopping basket reminders by email
If you abandon your shopping session with us before completing your order, you have the option of receiving a one-off email reminder of the contents of your virtual shopping basket.
The only mandatory information required to send this reminder is your email address. The provision of any further data is voluntary and may be used to address you personally. We use the so-called ‘double opt-in’ procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR for the purpose of sending a shopping basket reminder. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the purpose for which it was collected.
You may unsubscribe from the shopping basket reminders at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
8) Data processing for order fulfilment
8.1 Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be passed on to the contracted transport company and the contracted credit institution in accordance with Article 6(1)(b) of the GDPR.
Where we are obliged, on the basis of a relevant contract, to provide updates for goods containing digital elements or for digital products, we will process the contact details you provided when placing your order in order to inform you personally, in accordance with our statutory information obligations under Article 6(1)(c) of the GDPR. Your contact details will be used strictly for the specific purpose of sending notifications regarding updates we are obliged to provide and will be processed by us for this purpose only to the extent necessary for the provision of the relevant information.
8.2 Disclosure of personal data to delivery service providers
- DHL
We use the following provider as our transport service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of arranging a delivery date or to notify you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only pass on the recipient’s name and the delivery address to the provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the supplier in advance or to provide advance notice of delivery.
Consent may be withdrawn at any time with future effect by contacting the data controller named above or the supplier.
– UPS
We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to the delivery of the goods for the purpose of arranging a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only pass on the recipient’s name and the delivery address to the supplier. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the supplier in advance or to provide advance notice of delivery.
Consent may be withdrawn at any time with future effect by contacting the data controller named above or the supplier.
8.3 Use of payment service providers
- Apple Pay
If you choose the ‘Apple Pay’ payment method provided by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the ‘Apple Pay’ function on your device running iOS, watchOS or macOS by debiting a payment card stored with ‘Apple Pay’. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. Authorising a payment therefore requires you to enter a code you have previously set, as well as verification via your device’s ‘Face ID’ or ‘Touch ID’ feature.
For the purpose of processing the payment, the information you provide during the ordering process, together with details of your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data using a developer-specific key before the data is transmitted to the payment service provider associated with the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. Once the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.
Where personal data is processed in connection with the transmissions described, such processing is carried out solely for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.
Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time, and an indication of whether the transaction was successfully completed. Anonymisation completely precludes any link to an individual. Apple uses the anonymised data to improve ‘Apple Pay’ and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase that you initiated via Safari on your Mac, your Mac and the authorisation device communicate via an encrypted channel through Apple’s servers. Apple does not process or store any of this information in a format that could be used to identify you personally. You can disable the option to use Apple Pay on your Mac in your iPhone’s settings. Go to ‘Wallet & Apple Pay’ and turn off ‘Allow payments on Mac’.
Further information on data protection for Apple Pay can be found at the following web address:
https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the ‘Google Pay’ payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’), payment processing takes place via the ‘Google Pay’ app on your mobile device, which must be running Android 4.4 (“KitKat”) and equipped with NFC functionality, by debiting a payment card stored with Google Pay or a payment method verified there (e.g. PayPal). To authorise a payment via Google Pay in excess of €25, you must first unlock your mobile device using the relevant verification method set up on your device (such as facial recognition, a password, a fingerprint or a pattern).
For the purposes of payment processing, the information you provide during the ordering process, together with details of your order, will be passed on to Google. Google then transmits your payment details stored in Google Pay to the originating website in the form of a one-off transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information regarding the actual payment details of the payment method stored in Google Pay, but is generated and transmitted as a numeric token valid for a single use. For all transactions via Google Pay, Google acts solely as an intermediary in the processing of the payment transaction. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
Where personal data is processed in connection with the transmissions described, such processing is carried out solely for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.
Google reserves the right to collect, store and analyse certain transaction-specific information for every transaction carried out via Google Pay. This includes the date, time and amount of the transaction, the merchant’s location and description, a description of the goods or services purchased provided by the merchant, any photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, where applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) of the GDPR on the basis of a legitimate interest in proper accounting, the verification of transaction data, and the optimisation and maintenance of the Google Pay service.
Google also reserves the right to combine the transaction data processed with further information collected and stored by Google when you use other Google services.
The Google Pay Terms of Service can be found here:
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Further information on data protection for Google Pay can be found at the following web address:
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https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0=privacynotice=de
- Klarna
This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), the payment details you provide during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method where the provider pays in advance (such as purchase on account, hire purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first name and surname, street, house number, postcode, town, date of birth, email address, telephone number, and, where applicable, details of an alternative payment method).
In order to safeguard our legitimate interest in assessing our customers’ creditworthiness, we will pass this data on to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. The provider checks, on the basis of the personal data you have provided as well as other data (such as your shopping basket, invoice amount, order history and payment history), whether the payment option you have selected can be granted in view of the risks of non-payment and/or bad debt.
In addition to the provider’s internal criteria, identity and creditworthiness information from the following credit reference agencies may also be taken into account when making a decision as part of the application review, in accordance with Article 6(1)(f) of the GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called ‘score’ values). Where score values are included in the credit report, they are based on a scientifically recognised mathematical and statistical method. The calculation of the score values takes into account, amongst other things but not exclusively, address details.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for the contractual processing of payments.
– PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from this provider that requires you to pay in advance, the payment details you provide during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information regarding the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method where we advance the payment, you will also be asked during the ordering process to provide certain personal data (first name and surname, street, house number, postcode, town, date of birth, email address, telephone number and, where applicable, details of an alternative payment method).
In such cases, in order to safeguard our legitimate interest in assessing your creditworthiness, we will pass this data on to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. The provider assesses, on the basis of the personal data you have provided as well as other data (such as your shopping basket, invoice amount, order history and payment history), whether the payment method you have selected can be authorised in view of the risks of non-payment and/or bad debt.
The credit report may contain probability values (so-called ‘score’ values). Where score values are included in the credit assessment report, they are based on a scientifically recognised mathematical and statistical method. The calculation of the score values takes into account, amongst other things but not exclusively, address details.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for the contractual processing of payments.
– Shopify Payments
This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), the payment details you provide during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information regarding the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
8.4 Option to terminate continuing contractual relationships with consumers electronically
Consumers who have entered into contracts on this website for continuing obligations subject to a fee (such as subscription contracts) have the option to terminate these via an electronic button in accordance with the applicable notice periods.
Clicking the button takes the consumer to a confirmation page where they can provide further details regarding the cancellation, clearly identify themselves and subsequently submit their cancellation electronically.
The collection of personal data and its transmission to us in this context is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for the proper processing of the cancellation. Also on the basis of Article 6(1)(b) of the GDPR, the personal data provided is used to confirm receipt of the notice of termination and the date of termination electronically in text form. A further legal basis for the processing is Article 6(1)(c) of the GDPR. We are legally obliged to provide an electronic option for termination in the case of consumer contracts concluded via electronic commerce relating to continuing obligations subject to a fee.
8.5 Electronic withdrawal function for distance contracts
Consumers who conclude contracts on this website for which a statutory right of withdrawal applies have the option of exercising their right of withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.
We use a solution provided by the following provider to make the electronic withdrawal function available: 401layers UG (limited liability).
When using the withdrawal function, in addition to details identifying the contract to be withdrawn from, further personal information such as the consumer’s first name, surname and email address must be provided or confirmed.
This information is first collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimised solution in accordance with Article 6(1)(f) of the GDPR, it is then used to confirm receipt of the notice of withdrawal on our behalf by email, and finally transmitted to us. We subsequently process the transmitted information for the proper handling of the withdrawal in accordance with Article 6(1)(b) of the GDPR and Article 6(1) 1(c) of the GDPR on the basis of our legal obligation to provide an electronic withdrawal function for consumer distance contracts subject to a fee.
The information collected by the provider is routinely deleted once a withdrawal has been fully processed, provided that there are no statutory retention obligations to the contrary.
We have entered into a data processing agreement with the provider which protects data processed in connection with the withdrawal function and prohibits unauthorised disclosure to third parties.
9) Online marketing
Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called ‘web beacons’ (small invisible graphics) to collect information; these enable simple actions, such as visitor traffic on the website, to be recorded, collected and analysed. The information generated by the cookie and/or web beacon (including your IP address) regarding your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC in the USA.
Google uses the information obtained in this way to analyse your usage behaviour in relation to AdSense adverts. The IP address transmitted by your browser as part of Google AdSense is not combined with other data held by Google. The information collected by Google may be transferred to third parties where required by law and/or where third parties process this data on Google’s behalf.
All processing described above, in particular the collection of information from the device you are using via cookies and/or web beacons, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google AdSense will not be used whilst you are visiting the site.
You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
10) Web analytics services
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, although Google truncates the last few digits to prevent direct personal identification.
The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the information collected on our behalf to analyse your use of the website, to compile reports on website activity for us, and to provide other services relating to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used whilst you are visiting the site. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service via the ‘Cookie Consent Tool’ provided on the website.
We have entered into a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/
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Demographic characteristics
Google Analytics 4 uses the special ‘demographic characteristics’ feature and can use this to generate statistics that provide insights into the age, gender and interests of website visitors. This is achieved through the analysis of advertising and information from third-party providers. This enables target groups to be identified for marketing activities. However, the data collected cannot be linked to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalised adverts and linked your devices to your Google Account, Google may – subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) of the GDPR – analyse your usage behaviour across devices and create database models, including those relating to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the ‘Personalised ads’ feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” feature may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website and log in to this account on various devices, your activities – including conversions – can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.2 Shopify Analytics
This website uses the web analytics service provided by the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used, such as the IP address and browser details, in order to analyse usage behaviour on our website for statistical purposes and to create pseudonymised usage profiles.Pseudonymisation fundamentally precludes any direct link to an individual. No merging takes place with personally identifiable data collected by other means.
All processing operations described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
We have entered into a data processing agreement with the provider, which protects the data of our website visitors and prohibits its disclosure to third parties.
Where data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
11) Retargeting/remarketing and conversion tracking
TikTok Pixel
This website uses conversion tracking technology provided by the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
If you have arrived at our website via an advert on the provider’s domain, cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests) may be used to track the effectiveness of the advert.
To this end, the tracking technology reads certain device and browser information, including, where applicable, your IP address, in order to record and analyse user actions predefined by us (e.g. completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on usage behaviour on our website following a redirect from an advert, which help us to optimise our offering.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
12) Website features
12.1 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video is played, in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent misuse.
If you are logged into a user account with the provider whilst visiting the site, your data will be directly linked to your account when you click on a video. If you do not wish your data to be linked to your account, you must log out before clicking the play button.
All the aforementioned processing activities, in particular the setting of cookies to read information from the device used, take place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw the consent you have given at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
12.2 Google Maps API
To enable real-time checking of certain entries in the address form during the ordering process on our online shop for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA
The provider validates the address entered, verifies the spelling and, where necessary, supplements any missing data. In the case of ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you have entered is transmitted to the provider, where it is stored and analysed.
This processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the proper collection of the customer’s correct address details, in order to fulfil our contractual delivery obligations conscientiously and to prevent problems with contract fulfilment.
The provider processes the data in question separately and does not merge it with other data sets; it deletes the data as soon as its status or accuracy has been confirmed, but no later than 30 days after collection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.3 Google Web Fonts
This site uses so-called web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly, and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data when establishing a connection with the font provider will only take place if you have given us your express consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.4 Weglot
This website uses the translation service of the following provider via an API integration: Weglot SAS, 7 cité Paradis, 75010 Paris, France
To ensure that the translation into your chosen language is displayed automatically, the browser you are using connects to the provider’s servers. The provider uses so-called ‘cookies’ for this purpose; these are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including the truncated IP address) is usually transmitted to one of the provider’s servers and stored there.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
12.5 Google Customer Reviews (formerly the Google Certified Retailer Programme)
We work with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme enables us to collect customer reviews from users of our website. After you have used our services, you will be asked on our website whether you would like to take part in an email survey conducted by Google.
If you give your consent in accordance with Article 6(1)(a) of the GDPR, we will pass on your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Centre dashboard. Your review will also be used for Google Merchant Reviews. When using Google Customer Reviews, personal data may also be transferred to the servers of Google LLC in the USA.
You may withdraw your consent at any time by contacting the data controller or Google directly.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
13) Tools and other information
Cookie Consent Tool
This website uses a so-called ‘Cookie Consent Tool’ to obtain valid user consent for cookies and cookie-based applications that require consent. The ‘Cookie Consent Tool’ is displayed to users when they visit the page in the form of an interactive user interface, on which consent for specific cookies and/or cookie-based applications can be granted by ticking the relevant boxes. Through the use of this tool, all cookies and services requiring consent are only loaded once the user has given their consent by ticking the relevant boxes. This ensures that such cookies are only set on the user’s device once consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this context.
Should the processing of personal data (such as the IP address) nevertheless occur in individual cases for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
A further legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies conditional upon the user’s consent.
Where necessary, we have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
Further information on the operator and the settings options for the cookie consent tool can be found directly in the relevant user interface on our website.
14) Rights of the data subject
14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; please refer to the legal basis cited for the respective conditions for exercising these rights:
- Right of access pursuant to Article 15 of the GDPR;
- Right to rectification pursuant to Article 16 of the GDPR;
- Right to erasure pursuant to Article 17 of the GDPR;
- Right to restriction of processing pursuant to Article 18 of the GDPR;
- Right to be informed pursuant to Article 19 of the GDPR;
- Right to data portability pursuant to Article 20 of the GDPR;
- Right to withdraw consent pursuant to Article 7(3) of the GDPR;
- Right to lodge a complaint pursuant to Article 77 of the GDPR.
14.2 RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, to object to such processing with effect for the future.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. WE RESERVE THE RIGHT TO CONTINUE PROCESSING, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
15) Retention period for personal data
The duration of the storage of personal data is determined by the relevant legal basis, the purpose of processing and – where applicable – additionally by the relevant statutory retention period (e.g. retention periods under commercial and tax law).
Where personal data is processed on the basis of explicit consent in accordance with Article 6(1)(a) of the GDPR, the data in question will be retained until you withdraw your consent.
Where statutory retention periods apply to data processed in the context of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) of the GDPR, such data will be routinely deleted upon expiry of the retention periods, provided that it is no longer required for the performance of a contract or for entering into a contract and/or we no longer have a legitimate interest in continuing to store it.
Where personal data is processed on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims.
Where personal data is processed for the purposes of direct marketing on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be erased when it is no longer necessary for the purposes for which it was collected or otherwise processed.